WHAT I DO
As an experienced marketer, my skills lie in effective planning.
I love to work with people and organisations who are passionate about what they do.
I help people focus on where to spend their time and money to get the best results.
I specialise in tourism marketing
- Strategy planning
- Campaign development
- Web design and development project management
- Tourism specific marketing advice and support
- Event management
- Digital marketing planning including:
- Social media
Clearly these aren’t the limit to my skill-set, so please do have a chat about any marketing task you are faced with.
You benefit from
Flexible marketing expertise without the overhead
If you are not currently in a position to employ a full-time marketing manager, or perhaps require an extra pair of expert marketing hands or may need some interim support with a busy marketing campaign or covering maternity/paternity leave, then I suspect I could be that person.
What a contract between us may offer:
- Flexibility. With part-time or project based focus
- Bespoke operating models. These can be adapted to suit your requirements, budget and time scales
- Fresh ideas. I can bring a fresh perspective to your business. Offering campaign ideas that are expertly managed and measured
- Results. I am self-motivated, driven to meet our pre-agreed goals.
- Seamless service. Well connected, I manage relationships with all third party suppliers to offer you a complete marketing service
- Lower overheads. Since you pay no recruitment fees, national insurance, sick pay or holiday, I am a low-cost alternative to a full-time marketing manager.
- No need for a desk or phoneline. I work from home but could work in your office for a few hours a week if that helps.
If you like the sound of what you have read, please get in touch.
WHAT I'VE DONE
Over 20 years in marketing
I am a marketer who has broad experience across the full marketing mix - add to that a BSc degree specialising in marketing, Chartered Institute of Marketing training plus a lot of intuition in consumer behaviour. In my career I’ve:
- produced marketing strategies for several small to medium-sized businesses
- managed the development of new websites for small technology businesses, to award winning tourism destinations
- planned digital marketing and PR campaigns that have won awards and pushed creative boundaries
- led multi media channel campaigns including Facebook, Twitter, national broadsheet on/offline and OOH
- planned and managed campaigns for both B2B and B2C
July 2016 - Present.
Strategic Lead for Cheltenham Tourism Regeneration project
Leading on shaping and delivering the tourism ambitions of Cheltenham. The ambitions seek to grow the visitor economy ‘through the creation of a strong sense of place’, making the most of the culture, local assets and landscape.
The project will put in place, and begin to deliver, some of the key requirements to achieve a sustainable growth strategy for Cheltenham’s visitor economy. The role is essentially a combination of strategy, multi-level relationship building and marketing implementation.
January 2016 - July.
Tourism Marketing advice and research for Visitor Attraction in the North East
Project managed website for Adoption Charity
Oct 2011 - January 2016.
Head of Marketing at Destination Bristol.
- Led the promotion of Bristol as a tourist destination within the UK and overseas
- Developed the city's strategic tourism marketing plan 2014 - 17
- Managed four team members plus various agencies including PR, advertising planning, social media and design
- Managed visitbristol.co.uk (2 million visits per year) including the development of a new responsive website in 2014
- Key liaison with VisitEngland and VisitBritainin UK and overseas
- Planned and managed the three-year £1 million ‘Growing Tourism Locally’ VisitEngland/Regional Growth Funded Campaign (2012 – 2015), which generated £70.8 million in extra spend for Bristol. Managed all aspects of the plan from PR and content development to travel trade liaison
- During my tenure, visits to visitbristol.co.uk grew from 1.1 million to 2.2 million; Twitter followers (@visitbristol) grew from around 4,000 to over 25,000; Facebook likes grew from around 2,000 to over 16,000
- Developed a new format, cost-neutral, printed visitor guide to the city, highlighting the cultural quarters
- Proactively increased media coverage and interest in Bristol’s creative counter-culture promoting alternative locations, street art, unique venues and events
- Responsible for developing commercial partnerships such as train and airline companies
May 2010 - Oct 2011.
Business Manager at Forestry Commission England seconded to the National Comms team.
Nov 2003 - May 2010.
Marketing Manager at Westonbirt the National Arboretum.
- Produced a market analysis and strategy to support the £3million pound funding bid to Heritage Lottery Fund
- Led the communications strategy that launched the multi-million pound development plan – The Westonbirt Project. This Project aimed to develop Westonbirt as a key place to learn about the importance of trees to the environment and society. http://www.fowa.org.uk/westonbirt_project/the_westonbirt_project
- The communications strategy included internal and external stakeholder mapping, development of key messages, current and future positioning and the subsequent implementation.
- Development of the mission and vision along with the Westonbirt brand; growth of visitor numbers of 12% to over 300k (2004 – 2009);
- Project Managed the Friends of Westonbirt website introducing interactive areas and social media www.fowa.org.uk, responsible for initial launch of the Westonbirt Project (£7m fundraising campaign, introducing the new business model and redesign of the Westonbirt magazine
- Oversaw the marketing strategy for the development of the wider forest for cycling, horse riding and other outdoor pursuits at The National Pinetum and Forest, Bedgebury, Kent. Visitor numbers increased of 40K – 200K within two years (2006 – 2008).
- Proactive role in leading on marketing to the travel trade for the Cotswold Attractions Group
Feb 2002 - Nov 2003.
National Advertising Sales Manager at Newsquest Wales & Western region.
Further details about my experience including further references can be found on LinkedIn
Passionate about Marketing
My marketing career began in a London based Direct Marketing agency, supporting direct mail shots and magazine production for the likes of the luxury retailer Harrods. Back in 1996, direct marketing was all about personalisation and postcode targeting, boy how the digital world has changed all of that.
I’m fascinated by the ever-changing possibilities of digital marketing and the opportunities to cost-effectively target and track what’s working and what isn’t. I’m also intrigued by the way social media is altering how we communicate with each other and the impact this is having on marketing practice.
In late 2015 I chose to enter into the world of freelance marketing as full-time childcare is not an option for my adopted children. Working in a flexible manner, I really want to help people out, using my experience to provide marketing support and management to those who can’t afford to employ someone full-time.
To relax I play tennis - I exercise my competitiveness in the Avon league. In January 2016 I took up 10k running and I'm loving it. Oh and I like to get around by bike if I can.